Although there's still a place for brochures in your marketing armoury, how long will it stay open? It looks suspiciously as though their days could be numbered, if you take a look at customer behaviour in other arenas.
My very best idea always comes up front , just as yours should - give them access to a"Special Report" which shows them what the most frequent pitfalls are when designing and planning a new marketing your business with print campaign or strategy; matters like sales copy, colours, fonts etc.. Then of course, show them how your business can AND WILL fix that problem for them.
Integrate your USP statement. Place it on every page of your site in all your advertising and marketing. Communicate with your employees, supervisors and employees. Let it infuse into your company culture. Every time you speak with suppliers, employees or your clients . You cannot just give lip service to your USP, you must live it and breath it! It has to become a part of you.
First things first, you must establish your credibility with your existing customers - no point in losing them to another guy or girl down the street. So that you can keep in touch with them by 25, you can do this by updating their details. Of course, some of them are business clients, some are private, so you sub-list your"list" in order to only send messages that are appropriate. I.e. business customers might be given a fortnightly'business tips' newsletter, whereas your personal customers only get birthday / anniversary / Christmas messages and so on for follow up.
You are your own boss so that you don't have to worry of managing somebody else. Home printing is easily accessible. You have drwyr time daily to publish your materials.
Pass out business cards everywhere you go! Leave two or websites three cards with people so that they can give them to friends, put them in your own bills, leave on the table with a tip, hand you to the cashier at the store, drop them into lunchtime drawing jars.
Get product samples from printers. Get product samples, as whether the prints are of quality you need to know. It's easy to request product samples. Very quickly, expect these product samples to be sent to you.